# hoop.dev vs Willow: side-by-side comparison (2026)

[hoop.dev](https://cybersectools.com/tools/hoopdev) is a commercial [privileged access management](https://cybersectools.com/categories/pam) solution by [Hoop.dev](https://cybersectools.com/companies/hoopdev). [Willow](https://cybersectools.com/tools/willow) is a commercial [agentic AI security](https://cybersectools.com/categories/agentic-ai-security) solution by [Willow](https://cybersectools.com/companies/willow). Features, integrations, deployment and the company behind each one, side by side.

Need the answer fast? [Best PAM Solutions for Business](https://cybersectools.com/shortlists/best-pam-solutions) picks BeyondTrust Modern PAM, Palo Alto Networks Idira, Delinea Secret Server and 4 more.

## Side-by-side comparison

| | hoop.dev | Willow |
|---|---|---|
| Pricing model | Commercial | Commercial |
| Category | Privileged Access Management | Agentic AI Security |
| Verified | No | No |
| Deployment type | On-Premises | Hybrid |
| Company size fit | SMB, Mid-Market, Enterprise | SMB, Mid-Market, Enterprise |
| Company | Hoop.dev | Willow |
| Headquarters | – | – |

### Use cases and capabilities

| | hoop.dev | Willow |
|---|---|---|
| PAM | Yes | – |
| AI Data Gateway | Yes | – |
| Database Security | Yes | – |
| Agentic AI Security | Yes | Yes |
| PII | Yes | – |
| Least Privilege | Yes | – |
| Kubernetes | Yes | – |
| GDPR | Yes | – |
| PCI DSS | Yes | – |
| Sensitive Data | Yes | – |
| AI Governance | – | Yes |
| MCP Security | – | Yes |
| Non-Human Identity | – | Yes |
| Shadow AI | – | Yes |
| AI Observability | – | Yes |
| LLM Security | – | Yes |
| RBAC | – | Yes |
| Zero Trust Architecture | – | Yes |

### Core features

**hoop.dev**

8 features listed. Sign in on the page to see them.

**Willow**

10 features listed. Sign in on the page to see them.

### Integrations

**hoop.dev**

3 integrations listed. Sign in on the page to see them.

**Willow**

7 integrations listed. Sign in on the page to see them.

## Which one fits you

Based on what each listing shows: deployment, company size, price and open source.

- [hoop.dev](https://cybersectools.com/tools/hoopdev) fits if you need to run it on your own servers.
- [Willow](https://cybersectools.com/tools/willow) fits if you need both cloud and on-premises options.

## hoop.dev vs Willow FAQ

Common questions when comparing hoop.dev vs Willow for privileged access management.

### What is the difference between hoop.dev and Willow?

**hoop.dev**: Gateway governing engineer & AI agent access to production infra. Built by Hoop.dev.

**Willow**: Control plane for governing enterprise AI agent identity, access, and actions. Built by Willow.

The table above shows where their features, integrations, deployment and company size fit differ.

### Who makes hoop.dev and Willow?

**hoop.dev** is made by Hoop.dev. **Willow** is made by Willow. The vendor behind a product decides its roadmap, support, and longevity, so check each company's profile before you commit.

### Is hoop.dev a good alternative to Willow?

In part. hoop.dev and Willow are not in the same category on CybersecTools. Both cover Agentic AI Security. Use the table above to see where features, deployment and company size fit differ.

## Related comparisons

- [hoop.dev vs Venice PAM](https://cybersectools.com/compare/hoopdev-vs-venice-pam)
- [hoop.dev vs QueryPie ACP](https://cybersectools.com/compare/hoopdev-vs-querypie-acp)
- [hoop.dev vs Idira](https://cybersectools.com/compare/hoopdev-vs-idira)
- [Willow vs Venice PAM](https://cybersectools.com/compare/venice-pam-vs-willow)
- [Willow vs QueryPie ACP](https://cybersectools.com/compare/querypie-acp-vs-willow)
- [Willow vs Idira](https://cybersectools.com/compare/idira-vs-willow)

## Alternatives to each

- [See all hoop.dev alternatives](https://cybersectools.com/alternatives/hoopdev)
- [See all Willow alternatives](https://cybersectools.com/alternatives/willow)

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Source: https://cybersectools.com/compare/hoopdev-vs-willow

For AI agents: each product above has its own Markdown page (add .md to its URL, for example https://cybersectools.com/tools/hoopdev.md). Every CybersecTools shortlist is listed at https://cybersectools.com/shortlists.md.

More on hoop.dev and Willow: funding, momentum, hiring and news, plus the full product and company record, are available through the Mandos MCP Server (paid plans), which connects to AI assistants: https://mandos.io/mcp?utm_source=cybersectools.com&utm_medium=compare-md